Gambling software developer Playtech opened in Ontario (Canada) through a partnership agreement with NorthStar Bets. Now provincial gamblers who launch the Playtech IMS platform can plunge into the world of exciting emulators and LIVE casinos.
Playtech cooperation with Canadian company NorthStar
At the beginning of 2022, Playtech announced that it was going to take on a strategic partner from Canada, NorthStar Bets. The software developer entered into a deal for the supply of software and the provision of other services with NorthStar.
Playtech Chief Operating Officer Shimon Akad said: “The launch of our company’s new partnership with NorthStar Bets will help us carve out a niche in the North American market. Strategic cooperation. Therefore, the evaluation of results should take place from a long-term perspective.”
Akad also added: “Playtech’s success is largely determined by the formation of strategic partnerships with software operators around the world. Canadian gambling platform NorthStar Bets has all the prerequisites to become the leading operator in Ontario. Therefore, we decided to help the gambling establishment on its way to conquering the market by offering it to ensure responsible gaming thanks to our emulators and live gaming software.
In turn, Michael Moskowitz, CEO of the gambling and betting services operator, said: “Our company has set an important development goal – to provide players with exciting content that would be loved by gamblers from all over the world. The partnership with Playtech will help us with this. Clients of the NorthStar Club will not only have access to hundreds of exciting emulators, but will also be able to be sure of a high level of protection and the transfer of prize money to their account in case of winning.”
The CEO of NorthSta said that their analytics showed that consumers are looking for specific content. The software must correspond to the individual preferences and interests of the recipients of gambling services. It is Playtech software that is distinguished by its multi-format and diversity. The Israeli developer has a good opportunity to become a leader in the North American market.
Recall that the partnership was announced before the regulated online gambling market was opened. Many gambling establishments, providers and gamblers have finally waited for the licensing of the gambling services market in the province, because three years ago (2019) the legal monopoly on lotteries and online casinos was eliminated.
A few words about Playtech
Playtech, which develops software for sports betting and online gambling, was founded back in 1999 in Israel by entrepreneur Teddy Sagi. The first casino product was launched in 2001. Today, Playtech’s clients include leading gaming platforms such as William Hill, Bet365, Ladbrokes, Snai and Sisal. In terms of the number of placed gambling games, the manufacturer ranks 4th. It was overtaken by such mastodons of the gambling industry as NetEnt, Play’n GO and Microgaming.
Playtech software is designed for:
- poker rooms;
- online casino;
- arcade games;
- bingo online;
- sports betting;
- scratch games;
- mobile games;
- LIVE casino.
In 2018, the Playtech developer receives the highest award of the iGaming Excellence Awards in Malta.
Playtech employs over 5,000 people. The software manufacturer has its offices in 13 countries, including Ukraine, Russia, Estonia and Latvia. The provider is headquartered in the UK. In Ukraine, the representative office worked as an outstaff office, which later transformed into an independent R&D branch. As of 2021, the staff includes 680 specialists.